Connect all the new ideas after keyword research to write down an article.
Expert Tip: First sentence of the article should creates curiosity & correlate to the second sentence and so on. Each sentence should sell the second sentence. This helps in creating a better flow of the article.
We are done with all the steps! Now we are ready to create a website.
The aim of marketing is to know & understand the customer so well the product or service fits him and sells itself —– Peter Drucker
Are you looking for free keyword research tool in 2020 ?
You are have connected at the right place!
Keyword tools are powerful programs that help a user search any topic ideas or sentences around the query. The precise search result is used for analyzing user behavior, write an article or blog that can solve the customers problems.
Once the right keyword is found, it can be used to create articles or content around it on his web page.
A number of Keyword tool are used by Digital Marketing professionals for Keyword research.
Let us get to know about Keyword Research before we start learning about free keyword research tool in 2020.
Keyword research is basically understanding the customer so well that when the right content is created around them it sells automatically.
Any online user is just like a regular user wanting to purchase a product from the market. In this case, a search engine is his marketplace just like a shopping mall.
You go to a branded showroom and tell the salesperson about the choice in the form of T-shirt size, color & budget.
Similarly, a online customer will ask the online search engine & feed his query “Maroon T-Shirt Price Rs 5000-6000”.
Once query matches with available products, the salesperson will show the products to customer.
Same way, online platforms show search results exactly matching the customer query.
Any website that offers highly relevant matching content to solve the query or problem attracts traffic.
Websites which attract visitors to solve the problems is rewarded by search engine.
The reward for that website is in the form of top placements on search page.
So, now we know why keyword research is important!
Predict user behavior
Use the right keywords
Create content around them
Solve most searched problems
Easily attract search engine traffic
Build products solving the problem
Earn more credibility for your website
Common Mistakes during Keyword Research
Going for higher competition keywords used by competitors without doing extensive research
Using short and medium tail keywords having extremely higher search volume
Users don’t care to know the search intent of keywords which is important for reading customer minds
Completely ignoring low competition keywords since they don’t bring traffic
KEYWORD RESEARCH FREE TOOL
Question is from where one should start & how to do free keyword research?
Most of the new users prefer to use free version tools, rather than spending money on paid versions.
Lets take a look at some of the most popular Keyword Research free tool:
Go to : Let recruiters know you are open to opportunities
Change the option to YES
Headlines are 120 characters long.
Don’t ever type actively looking for a job ! You are wasting your time.
The details that you type in your headline go directly to the recruiters.
Lets Discuss about a new hashtag : #ONO
Write #ONO: “Open to new Opportunities” instead of Actively looking for a job in your headline
Most importanta headline should consist of 70% professional & 30% personal details.
Take a look at these sample headlines
Herein , we are seeing the Headline of Abhijeet Kumar.
His headline is talking very Professionally about being a
Freelance Content Writer
Personally about being a
Lets take a look at the 2nd profile :
Ramesh Kumar’s headline is again conveying
A writer & a Market explorer
Trying to help early stage startups in brainstorming their ideas
He is a ‘Think Simple Believer’
If you have seen the background picture for 2 sample profiles, you must have understood to use this space intelligently for communicating your job profile & draw recruiter as well as network attention.
Choose attractive picture depicting your skill
Mention your most prized skills
Purpose is to attract attention towards your profile
A clear profile picture with white background is suggested so that the person’s body along with the shoulders are visible.
About section length is 2000 words.
Follow 3X3 technique. What is 3 by 3 technique ?
Write 3 paragraphs in About section
Write details about you professionally :
Your knowledge , skills , experience , learning
Write details about you personally
What do you like ? Your hobbies, interests, passion
Define your purpose of being on Linkedin !
Are you are looking for a job / a business deal / looking for networking with like minded individuals?
Write it down in About Me section !
Featured section is the most important part of Linkedin to show your impressive work in the form of Posts, Articles, presentations & documents.
Content & Article which has received maximum exposure on Linkedin in the form of likes & comments can be posted in the featured section.
The sole agenda of Featured Section in any Linkedin profile is to hook recruiters, so that they spend quality time looking into your profile knowing about your skills, working experience & how well all these things matchup, suiting the job opening.
Lets Start with anotherImportant Job Search Technique :
IPC : Identified Pitch Close
Our agenda is to identify trustworthy recruiters who are going to hire on Linkedin.
Lets go the Linkedin Dialogue Search box.
Job 1 : You are searching for Software Developer Job.
Then type these keywords: “Recruiters Software Developer Hiring” in the search box.
Notice after the search query is executed by Linkedin, you get 9,620 results.
Now lets select People in the 1st menu option.
Result counts would be showing as 9,600
Select the job location from Location filter. For example, if you like to have Chennai as Job location. Type in Chennai & press Apply.
As you see, you have received 90 results of recruiters which are hiring for job position:Software Developer” in Chennai location.
90 recruiters means 90 different job opportunities.
Isn’t it astounding !
Click the Connect button for 1st recruiter Sathish Ganesh
You get 2 different buttons Add a note & Send Now.
Click Send Now. You will get response as Invite Sent
Now just HOLD ON ! You have sent direct connection response to the recruiter.
They don’t know you & your purpose of sending a connection request. They don’t know if you have sent connection request for
99% of people on Linkedin send connection requests to recruiters or any other connections in the same way !
What do you get ?
You don’t get to hear from the recruiter ! This is the most common response from all people.
Now lets check second recruiter “Seetha Lakshmi” profile.
Using The 3 by 3 Technique
The 3 by 3 Technique is “Finding 3 things about any recruiter in less than 3 minutes”
Check these details of any recruiter
Skills & Endorsements
Using the Technique to find recruiters
About Section :
She is a human recruiter by profession.
Featured Section :
If you see all the shared materials in featured section, you get to know that she is very fond of studying different recruitment strategies.
If you get to see the experience section of her profile, then study these details.
You get to know from the information that she is actively recruiting.
Skills & Endorsements
If you get to check skills & endorsements, IT Recruitment & Management are the highest endorsed skill sets.
Done ! Reading these details in 3 minutes ??
Hurray !! Now you get to know that she is a trustworthy recruiter who is ready to hire.
Now be ready to send a personalized connection request utilizing all the 3 details !
Click Add to Note instead of clicking Connect button. This is the way to send a personalized connection request.
Please type in the optional message :
“Hi Seeta, I was delighted to see your profile. I got to know that you are a renowned Talent Acquisition specialist interested in recruitment strategy. I see you are highly endorsed in Management & IT recruitment skills. Please treat it as a personalized connection request…Regards Name of Job seeker”
After you are done with crafting your optional message using 3 by 3 technique, Send the invitation.
Recruiter has been identified ! We are done with the Identified phase of IPC !!
CAUTION !!!! please remember !
Now STOP ! Don’t jump over to ask for a job from the recruiter at this moment !
First ! You have to establish rapport with the recruiter !!
PITCH & CLOSE Technique of IPC:
You have to follow 7 into 7 Technique !
7 into 7 Technique is all about 2 paragraphs communicating PERSONAL & PROFESSIONAL Messages which are repeated upto 7 times based on hiring manager’s position.
For MNCs follow this technique every 2-3 days.
For startups follow this technique every alternate day.
Send these messages to the recruiter post connection acceptance using Linkedin Messaging Tool !
Message 1 / Paragraph 1 :
I understand that you are hiring ! I appreciate that you are reading this message. Lets keep in touch should I be a perfect fit for job opening.
Message 2 / Paragraph 2 :
I am a perfect fit for the job position you have posted yesterday. Would like to take this further. Lets connect over a call on mobile your suitable time.
The purpose is to exchange mobile nos & get over a call to schedule a interview !!
Sending your resume over email id will give you negligible results. Just like lakhs of professionals do !!
Whether your chat message is being read by your recruiter or not !
Make sure you are going to post these personal/professional messages 7 times every alternate day to increase your chances of getting an interview.
Similarly you have to follow & apply this technique to other connected Linkedin recruiters.
That’s the perfect way to build communication & earn a referral from a new recruiter !
Hope you enjoyed this blazing fast method to find recruiters & apply to jobs !!
1. Headlines= current job title and/or job titles you seek. Eg. Project Manager | Program Manager | Change Manager
2. All Star status = all LinkedIn fields complete. Currently unemployed? Go to current experience, add job title, freelance and put hashtag#ONO in the company name.
3. Experience= you only need to include the past 12–15 years. Add a couple of lines of job responsibility to each Experience.
4. LinkedIn Summary = up to 2600 characters. Start with 2 brief paragraphs of first person what you are professionally + who you are as a person. Key Competencies- List them. Technologies/Methodologies – List them. Key achievements- bullet 4 or 5 past achievements, preferably quantifiable.
5. Photo= clear and professional-looking.
6. Add Certificates, Diplomas, Awards in Featured section.
7. Provide email address at end of summary if you wish to be contacted.
8. Go to LinkedIn Settings and turn on visibility to recruiters. But most importantly…. ENGAGE! Because the LinkedIn algorithm awards engagement with visibility in recruiter and other searches.
Your LinkedIn Profile is your FIRST impression to any employer, and companies ARE hiring NOW!