You have published a new blog on your website. It is now live for online visitors. If you wish to rank the website in Google then you must know the individual elements performance of published blogs.
Before Google decides to crawl the new blog, you will get to know the exact issues that will impact the placement of blog in search engine result page.
In fact, from a Search Engine Optimization (SEO) point of view, it is very important to know if the blog elements need optimization as per the search engine parameters.
How would you do so and what are the blog elements?
The different blog elements that need optimization for ensuring good ranking of blog are:
Page Title
Meta Description
Meta Keywords
Header elements
Images
Screaming frog SEO spider is the world’s leading website crawler software for Windows, macOS & Ubuntu. It replicates the way, google search engine crawls and behaves with the website content.
Before you use the tool, you need to download and install Screaming Frog SEO spider on your desktop/laptop.
If you have this software, then it can be used to crawl any small and medium-size website and observe the results in real-time.
Moreover, you are free to track the performance of any competitor website.
It will help scan and rectify any issues related to the optimization of new and existing blog elements described above like page title, meta description, header elements, and images.
Installing Screaming Frog SEO Spider 32-bit Windows version
A lot of windows users are unable to install Screaming frog SEO Spider due to windows system incompatibility.
People have tried to search for all forms of alternatives to install screaming frog software on their laptops or desktops.
The main reason for incompatibility is that Screaming Frog SEO spider requires Windows 64 bit OS for installtion.
I have personally faced a lot of issues to install this useful piece of software on 32 bit windows OS.
I tried installing different versions of Screaming Frog in the hope that the system will accept the installation without issues.
This is a big question for every small & big business owner in the world.
In fact, it’s a scary question for people, who do not own a website.
Why?
People are afraid of moving their business online. There are multiple questions & doubts fighting for attention at the same time.
Ohh! it’s so costly.
I don’t have enough money.
Would my business succeed?
How should I design a website?
Should I hire a professional to get it done?
Can I survive the online competition?
Would I get online clients?
Yes!! these questions are obvious.
Bare necessities to create a Website
Let’s know the bare necessities to create a website.
Know your niche
People get both confused and overwhelmed by the word niche. In simple words, a niche is the specific focus area, that is deeply related to one’s business or operations area.
It is related to interests, professional skills & business. All targeted to different markets.
The success of a business is dependent on niche selection.
The narrower is the niche selection, the greater are the chances of success in that particular niche.
Why? Because chances of competition are less in that niche.
The purchased domain name requires a hosting service provider for making the website online on the internet.
A hosting provider allocates a dedicated storage space & bandwidth for running the website on the internet.
They are responsible for ensuring round the clock internet access to the website. Website properties like blogs, articles, videos, etc are stored & maintained by the hosting service provider.
Expert Tip: Assess your requirement & select a hosting service provider with a good track record.
Search for online reviews
Discuss with customer care
Go for an economical long term plan
Always ask for the best offer
Do keyword research for your niche
Keyword research is a new term for lots of people. Keywords are new words, ideas & sentences that point towards the niche or business area.
Google provides a free keyword research planner, which can be used to search for all types of keywords.
Learn more about keyword research through below video tutorials.
Write an article for your business
Connect all the new ideas after keyword research to write down an article.
Expert Tip: First sentence of the article should creates curiosity & correlate to the second sentence and so on. Each sentence should sell the second sentence. This helps in creating a better flow of the article.
We are done with all the steps! Now we are ready to create a website.
The aim of marketing is to know & understand the customer so well the product or service fits him and sells itself —– Peter Drucker
Are you looking for free keyword research tool in 2020 ?
You are have connected at the right place!
Keyword tools are powerful programs that help a user search any topic ideas or sentences around the query. The precise search result is used for analyzing user behavior, write an article or blog that can solve the customers problems.
Once the right keyword is found, it can be used to create articles or content around it on his web page.
A number of Keyword tool are used by Digital Marketing professionals for Keyword research.
Let us get to know about Keyword Research before we start learning about free keyword research tool in 2020.
KEYWORD RESEARCH
Keyword research is basically understanding the customer so well that when the right content is created around them it sells automatically.
Any online user is just like a regular user wanting to purchase a product from the market. In this case, a search engine is his marketplace just like a shopping mall.
You go to a branded showroom and tell the salesperson about the choice in the form of T-shirt size, color & budget.
Similarly, a online customer will ask the online search engine & feed his query “Maroon T-Shirt Price Rs 5000-6000”.
Once query matches with available products, the salesperson will show the products to customer.
Same way, online platforms show search results exactly matching the customer query.
Any website that offers highly relevant matching content to solve the query or problem attracts traffic.
Websites which attract visitors to solve the problems is rewarded by search engine.
The reward for that website is in the form of top placements on search page.
So, now we know why keyword research is important!
Predict user behavior
Use the right keywords
Create content around them
Solve most searched problems
Easily attract search engine traffic
Build products solving the problem
Earn more credibility for your website
Common Mistakes during Keyword Research
Going for higher competition keywords used by competitors without doing extensive research
Using short and medium tail keywords having extremely higher search volume
Users don’t care to know the search intent of keywords which is important for reading customer minds
Completely ignoring low competition keywords since they don’t bring traffic
KEYWORD RESEARCH FREE TOOL
Question is from where one should start & how to do free keyword research?
Most of the new users prefer to use free version tools, rather than spending money on paid versions.
Lets take a look at some of the most popular Keyword Research free tool:
Many users don’t know that Google autocomplete is a widely used free keyword tool for finding keyword ideas.
It is very easy to use and does not need special training to find new keywords.
How to use Google Autocomplete ?
Type in the search keyword in Google search engine
Suppose you want to know Belgium chocolate availability
You type Belgium Chocolate online & Google gives you different suggestions (In above pic)
Select and match the suggestions as per your search intent and see the results.
Google Autocomplete gives you such suggestions for every topic as millions of people around the world are searching for these answers.
What Google says about autocomplete prediction:
We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches
Linkedin is an extremely important platform for millions of professionals.
There is no such common platform in the world where a professional ranging from a technical person to a top-level manager & an entrepreneur can connect together.
It is a powerful tool to grow your network, make a personal brand, increase your followers, search for jobs.
Linkedin Connections are your most powerful assets ! You would know why in the coming chapters?
Why do people want their presence on Linkedin ?
They want to connect with like minded individuals to learn, grow, talk, offer services, freelance, boost their personal brand, speak out their mind.
Would you like to hear from industry leaders ! Their professional thoughts & actions as well !
You are at the right place.
Linkedin is World’s 1st dedicated platform where thousands of Fortune 500 companies with their employees connect together.
Renowned companies like Facebook, Microsoft, Google, Amazon, Apple , IBM, Unilever, Nestle all have huge followers.
What are followers ?
Linkedin have dedicated company pages of all companies who want to grow their brands on this platform.
Have you ever seen companies with their own pages on any other platform?
Company pages are used for knowing
Company details
Announcements of new products
Operational changes
Addressing the media
Career & culture
Job postings & a lot more things
You don’t have to go to anywhere to learn about any company. Just login Linkedin, search the company page & become its follower.
From time to time you will be getting updates of the company in the form of image, text or video. Just like this :
Want to know about the famous business personalities on Linkedin ?
Click on the hyperlink of each business personalities to know more about their linkedin profiles.
So, what are these famous people doing on Linkedin ?
Building a follower base or you can call a professional fan base
Creating thought leadership in their respective industries
Influencing & educating people positively with their actions
Boosting professional interaction with people outside network
Giving us an opportunity to learn their business strategy & tactics
Educating & inspiring people through their storytelling
Giving us an opportunity to learn from everyday life
Boosting their company & personal brand image
Want to learn from them? It’s the right time to join Linkedin Now !!
Starting with Linkedin
Do you have a Linkedin profile? If not you can make yours by filling in all the required details starting from below steps :
Your Linkedin Profile
Please take a note in this step : Linkedin is asking “Are you looking for a new job”. Do you know why Linkedin has put up this question ?
Because majority of Linkedin users use this platform as a job search tool.
Job Search on Linkedin
You prefer to skip this stage & Linkedin directs you to their job search page where you can search jobs by skill, location or company.
Building Your Network
Linkedin asks you to complete below steps to enjoy complete benefits of being a Linkedin member.
Step 1: It asks when did you start working at your current company
Step 2: The moment you enter Build Your Network section, it will ask you to click Find connections
Step 3:Linkedin intelligence will give you suggestions about referral connections based on your company, designation & mentioned skills. Just like the one shown below:
Choose your connections at your will ! Start building up your network.
Step 4: Get notified about new jobs. It will ask you to create a job alert with desired job title & location. Fill up the details & start receiving job recommendations like the one shown below.
You get to see lots of Easy Apply Button while applying jobs. Here you would need to input simple details like resume pdf & mobile no.
About Easy Apply:
The Linkedin Easy Apply button helps you facilitate smoother & faster response to job applications.
So, what happens when resume applied by Easy Apply button goes to the recruiter ?
Recruiters would receive your filled up details & would immediately match the following criteria:
Based on the criteria match & resume performance, you would get the job calls for further processes.
Wait a minute !
Are you already rushing towards your job search through Easy Apply ?
Lakhs of people do the same thing & the success rate of getting a successful job call is less than 5%
That means 95% people are not getting results with this job application method. That’s a huge number !
So, what to do now ?
How to get a job on Linkedin with greater success rate? We will learn it here !
How to unearth Hidden Jobs on Linkedin
Vast majority of people search jobs the traditional way & few hear back from the recruiters.
Before we go into depth. Lets learn about some of the most important things.
Go to : Let recruiters know you are open to opportunities
Change the option to YES
Headline:
Headlines are 120 characters long.
Don’t ever type actively looking for a job ! You are wasting your time.
The details that you type in your headline go directly to the recruiters.
Lets Discuss about a new hashtag : #ONO
Write #ONO: “Open to new Opportunities” instead of Actively looking for a job in your headline
Most importanta headline should consist of 70% professional & 30% personal details.
Take a look at these sample headlines
Herein , we are seeing the Headline of Abhijeet Kumar.
His headline is talking very Professionally about being a
Content Creator
Marketer
Freelance Content Writer
Linkedin Enthusiast
Personally about being a
Couch Potato
Panda Lover
Lets take a look at the 2nd profile :
Ramesh Kumar’s headline is again conveying
Professional information:
A writer & a Market explorer
Trying to help early stage startups in brainstorming their ideas
Personal information:
He is a ‘Think Simple Believer’
Background Picture
If you have seen the background picture for 2 sample profiles, you must have understood to use this space intelligently for communicating your job profile & draw recruiter as well as network attention.
Choose attractive picture depicting your skill
Mention your most prized skills
Purpose is to attract attention towards your profile
Profile Picture
A clear profile picture with white background is suggested so that the person’s body along with the shoulders are visible.
About
About section length is 2000 words.
Follow 3X3 technique. What is 3 by 3 technique ?
Write 3 paragraphs in About section
Write details about you professionally :
Your knowledge , skills , experience , learning
Write details about you personally
What do you like ? Your hobbies, interests, passion
Define your purpose of being on Linkedin !
Are you are looking for a job / a business deal / looking for networking with like minded individuals?
Write it down in About Me section !
Featured
Featured section is the most important part of Linkedin to show your impressive work in the form of Posts, Articles, presentations & documents.
Content & Article which has received maximum exposure on Linkedin in the form of likes & comments can be posted in the featured section.
The sole agenda of Featured Section in any Linkedin profile is to hook recruiters, so that they spend quality time looking into your profile knowing about your skills, working experience & how well all these things matchup, suiting the job opening.
Lets Start with anotherImportant Job Search Technique :
IPC : Identified Pitch Close
Identified
Our agenda is to identify trustworthy recruiters who are going to hire on Linkedin.
Lets go the Linkedin Dialogue Search box.
Job 1 : You are searching for Software Developer Job.
Then type these keywords: “Recruiters Software Developer Hiring” in the search box.
Notice after the search query is executed by Linkedin, you get 9,620 results.
Now lets select People in the 1st menu option.
Result counts would be showing as 9,600
Select the job location from Location filter. For example, if you like to have Chennai as Job location. Type in Chennai & press Apply.
As you see, you have received 90 results of recruiters which are hiring for job position:Software Developer” in Chennai location.
90 recruiters means 90 different job opportunities.
Isn’t it astounding !
Click the Connect button for 1st recruiter Sathish Ganesh
You get 2 different buttons Add a note & Send Now.
Click Send Now. You will get response as Invite Sent
Now just HOLD ON ! You have sent direct connection response to the recruiter.
They don’t know you & your purpose of sending a connection request. They don’t know if you have sent connection request for
Boosting Networking
Connecting professionally
Finding Jobs
99% of people on Linkedin send connection requests to recruiters or any other connections in the same way !
What do you get ?
You don’t get to hear from the recruiter ! This is the most common response from all people.
Now lets check second recruiter “Seetha Lakshmi” profile.
Using The 3 by 3 Technique
The 3 by 3 Technique is “Finding 3 things about any recruiter in less than 3 minutes”
Check these details of any recruiter
About section
Featured Section
Experience
Skills & Endorsements
Using the Technique to find recruiters
About Section :
She is a human recruiter by profession.
Featured Section :
If you see all the shared materials in featured section, you get to know that she is very fond of studying different recruitment strategies.
Experience Section:
If you get to see the experience section of her profile, then study these details.
You get to know from the information that she is actively recruiting.
Skills & Endorsements
If you get to check skills & endorsements, IT Recruitment & Management are the highest endorsed skill sets.
Done ! Reading these details in 3 minutes ??
Hurray !! Now you get to know that she is a trustworthy recruiter who is ready to hire.
Now be ready to send a personalized connection request utilizing all the 3 details !
Click Add to Note instead of clicking Connect button. This is the way to send a personalized connection request.
Please type in the optional message :
“Hi Seeta, I was delighted to see your profile. I got to know that you are a renowned Talent Acquisition specialist interested in recruitment strategy. I see you are highly endorsed in Management & IT recruitment skills. Please treat it as a personalized connection request…Regards Name of Job seeker”
After you are done with crafting your optional message using 3 by 3 technique, Send the invitation.
Recruiter has been identified ! We are done with the Identified phase of IPC !!
CAUTION !!!! please remember !
Now STOP ! Don’t jump over to ask for a job from the recruiter at this moment !
First ! You have to establish rapport with the recruiter !!
PITCH & CLOSE Technique of IPC:
You have to follow 7 into 7 Technique !
7 into 7 Technique is all about 2 paragraphs communicating PERSONAL & PROFESSIONAL Messages which are repeated upto 7 times based on hiring manager’s position.
For MNCs follow this technique every 2-3 days.
For startups follow this technique every alternate day.
Send these messages to the recruiter post connection acceptance using Linkedin Messaging Tool !
Message 1 / Paragraph 1 :
Personal
I understand that you are hiring ! I appreciate that you are reading this message. Lets keep in touch should I be a perfect fit for job opening.
Message 2 / Paragraph 2 :
Professional
I am a perfect fit for the job position you have posted yesterday. Would like to take this further. Lets connect over a call on mobile your suitable time.
The purpose is to exchange mobile nos & get over a call to schedule a interview !!
Sending your resume over email id will give you negligible results. Just like lakhs of professionals do !!
IMPORTANT:
Whether your chat message is being read by your recruiter or not !
Make sure you are going to post these personal/professional messages 7 times every alternate day to increase your chances of getting an interview.
Similarly you have to follow & apply this technique to other connected Linkedin recruiters.
That’s the perfect way to build communication & earn a referral from a new recruiter !
Hope you enjoyed this blazing fast method to find recruiters & apply to jobs !!
1. Headlines= current job title and/or job titles you seek. Eg. Project Manager | Program Manager | Change Manager
2. All Star status = all LinkedIn fields complete. Currently unemployed? Go to current experience, add job title, freelance and put hashtag#ONO in the company name.
3. Experience= you only need to include the past 12–15 years. Add a couple of lines of job responsibility to each Experience.
4. LinkedIn Summary = up to 2600 characters. Start with 2 brief paragraphs of first person what you are professionally + who you are as a person. Key Competencies- List them. Technologies/Methodologies – List them. Key achievements- bullet 4 or 5 past achievements, preferably quantifiable.
5. Photo= clear and professional-looking.
6. Add Certificates, Diplomas, Awards in Featured section.
7. Provide email address at end of summary if you wish to be contacted.
8. Go to LinkedIn Settings and turn on visibility to recruiters. But most importantly…. ENGAGE! Because the LinkedIn algorithm awards engagement with visibility in recruiter and other searches.
Your LinkedIn Profile is your FIRST impression to any employer, and companies ARE hiring NOW!
