Categories
Uncategorized

Big Question: How to create a website?

How to create a website?

This is a big question for every small & big business owner in the world.

In fact, it’s a scary question for people, who do not own a website.

Why?

People are afraid of moving their business online. There are multiple questions & doubts fighting for attention at the same time.

  • Ohh! it’s so costly.
  • I don’t have enough money.
  • Would my business succeed?
  • How should I design a website?
  • Should I hire a professional to get it done?
  • Can I survive the online competition?
  • Would I get online clients?

Yes!! these questions are obvious.

Bare necessities to create a Website

Let’s know the bare necessities to create a website.

Know your niche

People get both confused and overwhelmed by the word niche. In simple words, a niche is the specific focus area, that is deeply related to one’s business or operations area.

It is related to interests, professional skills & business. All targeted to different markets.

The success of a business is dependent on niche selection.

The narrower is the niche selection, the greater are the chances of success in that particular niche.

Why? Because chances of competition are less in that niche.

What’s your niche? Find it now!!

Purchase a domain name

Domain name is the name of a website. It is directly related to a niche.

A online user has to type in the domain name in Google search engine to go to a specific website.

A facebook user would type www.facebook.com in Google to access his facebook account & page.

A Tony Robbins fan searches the website www.tonyrobbins.com to search for him.

How to find my domain name?

One has to keep in mind that the domain name should have a strong connection with the niche.

To search for relevant domain names, one has to go for websites like domains.google, name.com, godaddy.com

It’s not a surprise if one finds the most relevant domain names booked.

Expert Tip: Try to find a single word or two-word simple domain name, with clear meaning pointing to the niche. Just like www.icc-cricket.com match.com robinsharma.com

Select a hosting provider

The purchased domain name requires a hosting service provider for making the website online on the internet.

A hosting provider allocates a dedicated storage space & bandwidth for running the website on the internet.

They are responsible for ensuring round the clock internet access to the website. Website properties like blogs, articles, videos, etc are stored & maintained by the hosting service provider.

Expert Tip: Assess your requirement & select a hosting service provider with a good track record.

  • Search for online reviews
  • Discuss with customer care
  • Go for an economical long term plan
  • Always ask for the best offer

Do keyword research for your niche

Keyword research is a new term for lots of people. Keywords are new words, ideas & sentences that point towards the niche or business area.

Google provides a free keyword research planner, which can be used to search for all types of keywords.

Expert Tip: Learn in-depth information about keyword research tools here.

Learn more about keyword research through below video tutorials.

Write an article for your business

Connect all the new ideas after keyword research to write down an article.

Expert Tip: First sentence of the article should creates curiosity & correlate to the second sentence and so on. Each sentence should sell the second sentence. This helps in creating a better flow of the article.

We are done with all the steps! Now we are ready to create a website.

Categories
Uncategorized

FREE KEYWORD RESEARCH TOOL IN 2020

The aim of marketing is to know & understand the customer so well the product or service fits him and sells itself —– Peter Drucker

Are you looking for free keyword research tool in 2020 ?

You are have connected at the right place!

Keyword tools are powerful programs that help a user search any topic ideas or sentences around the query. The precise search result is used for analyzing user behavior, write an article or blog that can solve the customers problems.

Once the right keyword is found, it can be used to create articles or content around it on his web page.

A number of Keyword tool are used by Digital Marketing professionals for Keyword research.

Let us get to know about Keyword Research before we start learning about free keyword research tool in 2020. 

KEYWORD RESEARCH

Keyword research is basically understanding the customer so well that when the right content is created around them it sells automatically.

Any online user is just like a regular user wanting to purchase a product from the market. In this case, a search engine is his marketplace just like a shopping mall.

You go to a branded showroom and tell the salesperson about the choice in the form of T-shirt size, color & budget.

Similarly, a online customer will ask the online search engine & feed his query “Maroon T-Shirt Price Rs 5000-6000”.

Once query matches with available products, the salesperson will show the products to customer.

Same way, online platforms show search results exactly matching the customer query.

Any website that offers highly relevant matching content to solve the query or problem attracts traffic.

Websites which attract visitors to solve the problems is rewarded by search engine.

The reward for that website is in the form of top placements on search page.

So, now we know why keyword research is important!

  • Predict user behavior
  • Use the right keywords
  • Create content around them
  • Solve most searched problems
  • Easily attract search engine traffic
  • Build products solving the problem
  • Earn more credibility for your website

Common Mistakes during Keyword Research

  1. Going for higher competition keywords used by competitors without doing extensive research
  2. Using short and medium tail keywords having extremely higher search volume
  3. Users don’t care to know the search intent of keywords which is important for reading customer minds
  4.  Completely ignoring low competition keywords since they don’t bring traffic

KEYWORD RESEARCH FREE TOOL

Question is from where one should start & how to do free keyword research?

Most of the new users prefer to use free version tools, rather than spending money on paid versions.

Lets take a look at some of the most popular Keyword Research free tool:

1) Free Google Keyword Planner

Google Keyword Planners tool is completely free!

It is the most popular free keyword research tool as it belongs to Google.

How does it works ?

  1. Enter your keyword in Google keyword planner
  2. Select keywords with good search volume & low competition
  3. Add selected keywords to Plan Overview
  4. Get detailed results about keyword research KRAs

Advantages:

  1. Discover entirely new keyword ideas for your search topic
  2. Get search volume & forecasts for new/old keyword ideas
  3. Select keyword ideas as per the high/low competition
  4. Get data showing clicks & impressions of target keywords
  5. Get next 1 year traffic forecast & performance of keywords
  6. Device wise traffic forecasting showing different KRAs
  7. Traffic predictions from locations all over the world

So, many features ! and its free. Its not a surprise that Google Keyword Planner is hot favorite among users.

2) Answer the Public

Answer the public is another famous free tool for keyword research.

The interface is clutter-free and asks “Discover what people are asking about

You feed in any keyword to the search engine and it displays beautiful visual results in the form of questions, prepositions, and comparisons.

Advantages:

  1. Simple & easy to use search interface
  2. Get unlimited content ideas for any keyword
  3. Get hundreds of suggestions in a single click

Disadvantages:

Keyword research KRAs like

  • Competition
  • Search volume
  • Forecasts

in search results are completely absent.

3) Google Autocomplete

Many users don’t know that Google autocomplete is a widely used free keyword tool for finding keyword ideas.

It is very easy to use and does not need special training to find new keywords.

How to use Google Autocomplete ?

  1. Type in the search keyword in Google search engine
  2. Suppose you want to know Belgium chocolate availability
  3. You type Belgium Chocolate online & Google gives you different suggestions (In above pic)
  4. Select and match the suggestions as per your search intent and see the results.

Google Autocomplete gives you such suggestions for every topic as millions of people around the world are searching for these answers.

What Google says about autocomplete prediction:

We look at the real searches that happen on Google and show common and trending ones relevant to the characters that are entered and also related to your location and previous searches

4) KeywordTool.io

Keyword Tool helps to discover thousands of long-tail keywords related to any topic by automatically generating Google’s search suggestions.

Free version of Keyword Tool can generate 750+ keywords in fraction of a second from Google Autocomplete.

It is the only free platform that gives you a free hand to search keywords for different platforms like

  • Google
  • Youtube
  • Bing
  • Amazon
  • Ebay
  • Playstore
  • Instagram
  • Twitter

How to search keywords on Keywordtool ?

Type in the keyword and select country & language.

You get 3 different Keyword research results in the form of Keyword Suggestions, Questions & Preposition.

5) Ubersuggest Keyword Ideas

Ubersuggest is a popular free tool owned by Neil Patel.

It specializes in generating new keyword ideas.

How to use Ubersuggest Keyword Ideas:

  1. Feed in the keyword research topic in the tool & select language/country
  2. You will get keyword research output data in the form of
  • Suggestions
  • Relations
  • Questions
  • Prepositions
  • Comparisons

Advantages:

You get to know different KRAs of keyword research like :

  • Volume: The number of searches this keyword has during a month
  • CPC: Average cost per click
  • PD: Estimated competition in Paid Search
  • SD: Estimated competition in Organic Search

These keyword tools not only save time but also help, act and select smart keywords for content planning & writing.

Share on facebook
Facebook
Share on twitter
Twitter
Share on linkedin
LinkedIn
Share on whatsapp
WhatsApp