The aim of marketing is to know & understand the customer so well the product or service fits him and sells itself —– Peter Drucker
Are you looking for free keyword research tool in 2020 ?
You are have connected at the right place!
Keyword tools are powerful programs that help a user search any topic ideas or sentences around the query. The precise search result is used for analyzing user behavior, write an article or blog that can solve the customers problems.
Once the right keyword is found, it can be used to create articles or content around it on his web page.
A number of Keyword tool are used by Digital Marketing professionals for Keyword research.
Let us get to know about Keyword Research before we start learning about free keyword research tool in 2020.
Keyword research is basically understanding the customer so well that when the right content is created around them it sells automatically.
Any online user is just like a regular user wanting to purchase a product from the market. In this case, a search engine is his marketplace just like a shopping mall.
You go to a branded showroom and tell the salesperson about the choice in the form of T-shirt size, color & budget.
Similarly, a online customer will ask the online search engine & feed his query “Maroon T-Shirt Price Rs 5000-6000”.
Once query matches with available products, the salesperson will show the products to customer.
Same way, online platforms show search results exactly matching the customer query.
Any website that offers highly relevant matching content to solve the query or problem attracts traffic.
Websites which attract visitors to solve the problems is rewarded by search engine.
The reward for that website is in the form of top placements on search page.
So, now we know why keyword research is important!
Predict user behavior
Use the right keywords
Create content around them
Solve most searched problems
Easily attract search engine traffic
Build products solving the problem
Earn more credibility for your website
Common Mistakes during Keyword Research
Going for higher competition keywords used by competitors without doing extensive research
Using short and medium tail keywords having extremely higher search volume
Users don’t care to know the search intent of keywords which is important for reading customer minds
Completely ignoring low competition keywords since they don’t bring traffic
KEYWORD RESEARCH FREE TOOL
Question is from where one should start & how to do free keyword research?
Most of the new users prefer to use free version tools, rather than spending money on paid versions.
Lets take a look at some of the most popular Keyword Research free tool: